01 / 16 · CoverSnaccMate.com
Investor Pitch Deck

SnaccMate

Latent Social Media Platform · Raw. Unfiltered. Warm.

Socialising through Real Cookies for in-person meet requests via quick commerce.

Confidential · For Investor Review Only01 / 16
02 / 16 · The ProblemThe Breakdown of Digital Social Interaction
The Human Gap

People want to connect.
The internet only gave them content feeds.

Core Human Desires (Unmet Online)

Authentic connection
Attention & Warmth
Real Interaction
Social Discovery
Sense of Belonging
Spontaneity
Real Experiences
Authentic Expression

The Trust & Safety Gap

People desire authentic interactions online, but lack of transparency makes it difficult to know whom to trust, interact with, and meet in real life.

Current Broken Behavior

People use messaging apps and content platforms (Instagram, X, LinkedIn). Moving interactions into real life still depends on blind individual judgement and limited transparency.

The Problem: Digital noise has replaced real-world presence.02 / 16
03 / 16 · The SolutionIdentity & Human Context First

Humans are not content.

SnaccMate creates radical transparency in online interactions through verified identity and a human-focused social graph.

The Trust Layer

Eliminating anonymity and fake personas from day one:

Campus-first & Professional identity verification
Biometric Face Liveness verification
Camera-only real-time moments (no gallery uploads)
100% Authentic Humans

The Human Social Graph

Replacing toxic Follow / Followers with real social context:

Know ThemI Have Seen ThemI Don't Know

Users understand exactly how people in their community know someone before deciding to interact or meet in real life.

Real Community Trust
Identity Verification + Human Social Graph = Safe Real-World Meetings03 / 16
04 / 16 · PositioningMarket Matrix & User Journey

Where SnaccMate Sits

Connecting high-intent digital discovery to verified physical presence.

5-Step User Journey

1
Discover People
View authentic live camera moments on the feed
2
Interact & Check Graph
Check Know Them / Seen Them trust signals
3
Build Trust
Engage in contextual, verified SnaccLine chat
4
Send Real Cookie
Physical skin in the game (₹120) with invite
5
Meet In Real Life
In-person meeting unlocked with zero ghosting

Market Positioning (2x2 Matrix)

Content Platforms
Instagram, X, LinkedIn
Dating Apps
Tinder, Bumble, Hinge
Messaging Apps
WhatsApp, Telegram
SnaccMate
Real-World Bridge
The only platform pairing digital discovery with physical cookie delivery.
Strategic Moat: Not another social feed. The real-world bridge.04 / 16
05 / 16 · Product Architecture6 Core Platform Features

Core Features

Every feature is engineered to move users from screens to physical meetings.

Camera-first Posting

Authentic, real-time visual sharing. Zero gallery uploads to stop fake profiles.

Human Social Graph

Know Them · Seen Them · Don't Know. Real social proof before meeting.

Real Cookies

Physical warm gestures dispatched via Blinkit in 15-30 minutes for ₹120.

Virtual Cookies

Digital warm micro-interactions to break the ice inside the platform.

SnaccLine Chat

Contextual messaging with real-time trust signals and zero creepiness.

Meet In Real Life

Actionable meeting request layer replacing weeks of dry low-effort texting.

Meet IRL acts as the universal bridge between online interactions and real-world actions.
Product Execution: Live on iOS & Android.05 / 16
06 / 16 · Use CasesHow People Use SnaccMate

How People Use SnaccMate

Bridging personal, community, and business relationships into real life.

Discover & Connect

Discover authentic people on the feed, interact, and send real cookies as warm gestures for in-person meet requests.

Personal Connections

Know Someone

Understand real social context through Know Them, I Have Seen Them, and I Don't Know before meeting in person.

Community Trust

Business & Experiences

Use Meet IRL for investor pitch meetings, house party RSVPs, creator 1-on-1s, and supper clubs with zero no-shows.

High-Value Gatherings
Broad Applicability: From casual campus coffee to founder pitches.06 / 16
07 / 16 · Why NowMacro Inflection Point

The Timing Is Right

Three converging structural forces make SnaccMate possible today.

01 · The Evolution

Social Turned Into Media

Social media transitioned from human connection into broadcast entertainment. Attention is captured on glass; real human presence is completely neglected.

02 · Quick Commerce Grid

15-Minute Logistics

Blinkit and quick commerce grids have blanketed Indian metros. Sending physical warm cookies in 15 minutes is now as instant as sending a text message.

03 · The Opportunity

High-Margin Impulse Layer

Build the transaction layer connecting social interaction with real-world presence. Generates 40%+ margins on day one with zero delivery CapEx.

Inflection: Social fatigue + Quick commerce logistics = SnaccMate moment.07 / 16
08 / 16 · Market SizeA Massive Opportunity

A Massive Opportunity

Targeting India's 24 Cr+ educated youth in top metros and tier-2 hubs.

TAM
Total Addressable Market
24 Cr+
SAM
Metro + Tier 2 College & Young Pros
18-32 Yrs
SOM
Product-Led Growth (PLG) Campus Rollout
PLG Hubs

Core Target Audiences

Single professionals & graduates seeking authentic social circles
House party, dinner & supper club hosts filtering out flakers
Founders pitching angel investors with warm doorstep gestures
Creators opening 1-on-1 mentorship slots for followers
Initial Focus: 50 Elite Indian Campuses & Creator Hubs
Scale Potential: Social gifting + quick commerce fulfillment TAM in India.08 / 16
09 / 16 · Early MomentumPublic Launch: 4 Feb · Real Unsubsidized Metrics

Real people. Real organic traction.

Pure word-of-mouth adoption across premier campuses without paid ad spend.

2,270+

Registered Users

Organic growth since 4 Feb launch

83%

Identity Verified

1,575+ verified via .ac.in / face liveness

1,850+

Organic Posts

Real camera moments, 0 paid spam

100%

Fulfillment Rate

All real cookie drops delivered in 15-30m

Verified Campus Hubs:
IIT BombayNIFTIIT DelhiAIT PuneIIT JodhpurMNIT JaipurIIT Madras
Zero Paid Acquisition: Driven purely by campus networks & genuine intent.09 / 16
10 / 16 · CompetitionA Different Game

A Different Game

Traditional platforms optimize for content consumption. SnaccMate optimizes for in-person human interaction.

FeatureCompetitors (Content / Dating)SnaccMate
Optimised ForScreen Time & Ad ImpressionsReal-World Socialising & Meetings
Primary GoalEndless Swiping / Passive ScrollingIRL Connection with Skin in the Game
User IdentityAnonymous / Curated Staged PhotosVerified (.ac.in + Face Liveness)
Social GraphFollow / Followers or Binary MatchKnow Them · Seen Them · Don't Know
IRL BridgeNone (Conversations Die in DMs)Real Cookies (₹120) via Quick Commerce
Structural Moat: Physical delivery breaks through digital noise.10 / 16
11 / 16 · Competitive AdvantageBuilt to Last

Built to Last

Three defensive layers creating high network retention.

Trust Through Transparency

After IRL meetings, users share verified meet metrics. Radical transparency across connections, cookies, and identity builds durable trust.

Human Social Graph

Community validation replacing vanity follower counts. Knowing who in your college or company has seen or met a user creates irreplaceable social proof.

Online to IRL Fulfillment

Real Cookies via quick commerce riders provide a physical proof of intent that pure-software messaging apps cannot replicate.

Defensibility: Proprietary social graph + physical delivery integration.11 / 16
12 / 16 · Product RoadmapThe Path Forward

The Path Forward

Phased execution from campus density to nationwide social infrastructure.

Phase 1LIVE

Campus Core

· Live Camera Feed & Contextual SnaccLine
· Real Cookies (₹120) & Private Cookie Jar
· On-demand Blinkit Doorstep Delivery
· 50 College Ambassador Networks
Phase 2NEXT

Configurable Meet IRL

· House Party & Event RSVP Cookie Slots
· Founder Pitch Decks via Warm Cookies
· Creator & Mentor 1-on-1 Coffee Booking
· Automated Quick Commerce Dispatch API
Phase 3SCALE

National Real-World Grid

· Scale Phase 1 & 2 to 2M+ Verified Users
· Multi-metro Quick Commerce Integrations
· High-Margin Brand Experience Campaigns
· Pan-India Tier 1 & Tier 2 Expansion
Execution Velocity: Phase 1 live; Phase 2 rolling out Q2.12 / 16
13 / 16 · Business ModelNetwork First, Revenue Second

Network First, Revenue Second

Prioritizing authentic community density, with monetization built on physical transactions.

Commission on Physical Meets

Every cookie sent deposits cash directly. As users batch cookies or book event slots, gross margin scales from 14.6% up to 72.7%.

₹17.16 to ₹85.16 Profit Per Cookie

Brand Partnerships & Sponsored Slots

Consumer brands partner to sponsor Real Cookies for campus fests, creator events, and product launches with verified attendance.

Zero Ad Clutter · Real Physical Engagement
Self-Sustaining Unit Economics: Profitable without relying on ad impressions.13 / 16
13.1 / 16 · Unit Economics
User Pays: ₹120In Bank: ₹117.16Blinkit: ₹100Pure Profit: ₹17.16 / Cookie

How Real Connections Make Real Money

Every cookie puts cash in the bank on day one. Extra cookies in a batch cost only ₹15 to deliver.

01
Request for IRL Meet
User sends cookie (₹120). ₹117.16 deposited in bank.
02
Cookie Received
Added safely to private jar. Recipient chats or saves it.
03
Redeem Anytime
Order 1 right away or batch multiple invites together.
04
Blinkit Drop
Delivered in 15-30m. Physical gesture breaks the ice.
Worst Case (1 Cookie)+₹17.16
User pays:₹120.00
In bank:₹117.16
Blinkit delivery:₹100.00
Net profit:₹17.16 (14.6%)

Cash-flow positive on the very first delivery drop.

Good Case (3 Cookies)+₹73.83 / Cookie
Users pay (3x):₹360.00
In bank:₹351.48
Blinkit (100+30):₹130.00
Net profit:₹221.48 (63%)

Extra cookies cost only ₹15 to deliver. Profit jumps 4.3x.

Best Case (5 Cookies)+₹85.16 / Cookie
Users pay (5x):₹600.00
In bank:₹585.80
Blinkit (100+60):₹160.00
Net profit:₹425.80 (72.7%)

Popular hosts and creators accumulate batches driving 70%+ margins.

At 1M Users (0.5% Senders at 3 Cookies/Week):₹9.14 Cr In Bank → ₹3.55 Cr+ Annual Profit
Configurable: Suitable for Parties, Founder Pitches & Creator 1-on-1s.14 / 16
15 / 16 · The Humans60% Female : 40% Male Diversity Ratio

The People Behind It

Proven repeat founders and enterprise systems architects.

Rajkumar Mundel

Rajkumar Mundel

CEO & Founder
Education: AIT Pune · NIFT
Experience: Infosys · Oracle · KPIT · Founder of Letsride
Product Strategy & Growth
Pankaj Dwivedi

Pankaj Dwivedi

CTO & CFO
Education: AIT Pune · BITS Pilani
Experience: Confluent · Precisely · Pitney Bowes · Symantec
Scale Architecture & Systems
Prashansa Choudhary

Prashansa Choudhary

CMO
Education: NIFT
Experience: Blackberrys
Community, Gen Z & Brand
Team Composition (22 Members):
60% Female : 40% Male · Engineering, Design & Operations · Bengaluru & Pune
Execution Track Record: Experienced operators who have scaled products to millions.15 / 16
16 / 16 · The Funding Ask18 to 24 Months Runway

Capital Ask & Team Strategy

Fueling nationwide campus rollouts, quick commerce integrations, and brand partnerships.

Total Round
₹24 Cr
35%
Product & Engineering
Mobile apps, quick commerce API, real-time routing
25%
Community & Growth
Campus ambassadors, IRL meetups, viral loops
15%
Operations & Logistics
Quick commerce cookie fulfillment & supply chain
15%
Infrastructure & Security
Face-liveness AI, AWS cloud, low latency
10%
Strategic Reserves & Legal
IP protection, compliance & contingency
Direct Founder Contact
Rajkumar Mundel & Team

Based in Bengaluru & Pune · Ready for in-person or remote discussions

SnaccMateReal Connections · Real Cookies · Real Business16 / 16